Friday, October 7, 2011

No Surprise Social Marketers have their eye on MOMS

More moms are spending online.
With digital access at an all-time high, it's no surprise that social marketers are taking note of who's on the keyboard when it comes to online shopping -- especially with the rise in number of stay-at-home moms, remote jobs, flexible workplaces, and female entrepreneurs working from home offices. Who do you think are the key $ decision makers these days? You guessed it! Females. 

According to Mashable Business: Of the 65% of online adults who use social networking sites, 69% are female. Women not only spend 30% more time on these sites than men, but they also have larger networks. Wow! Goes to show who's making the household $ decisions :) Check out the full article 3 Ways to Reach the Head-of-Household. An interesting read! ~KLB